CFO (Chief Financial Officer) with long experience in the Kingdom of Saudi Arabia and a PhD in Accounting. Extensive experience working in large, diverse companies across the transportation, logistics, industry, trade, and investment sectors, with proven expertise in leading and developing finance departments and linking financial performance to operational performance. Key experiences and achievements include establishing and developing companies' financial accounts from the startup stage through to preparing financial statements and budgets, as well as raising and improving efficiency.

Marketing & Creative Director in the F B Hospitality 14 + years of experience in the KSA market Specialized in driving growth for restaurants and cafés through clear strategies and actionable execution plans Experienced across multiple categories including casual dining, fast food, specialty coffee, desserts, breakfast, fine dining Strong experience in delivery platforms, sales growth of up to 300%